Where and how can I get the $ I need?

Getting the money you need for a startup is at best, frustrating.  Conventional lenders will not loan on a good idea, only collateral and track record. Here are several ways you can get the money you need.  The source and amount of work/risk involved depends on the amount of money you will need.

If your needs are modest you can explore crowd funding such as Go Fund Me, personal loans from family and friends, and credit cards.

As your needs increase you may be able to obtain funding by participating in a Small Business Development Center program that when completed may generate funding.

With an adequate business plan there are non-conventional sources such as local/regional economic development agencies that may loan non bankable entities based on the background of the founders, a solid business plan and usually an economic development metric such as new jobs created.

Your choice of legal form also provides funding sources.

Partnerships are frequently formed to unite the original idea person with a believer who has access to the required capital

A legal form such as a Corporation or LLC allows the founders to varying degrees to solicit equity buy in from qualified investors/partners.

Forming a non-profit corporation opens up a vast array of funding possibilities from foundations (both large and small) but the formation process and grant application process creates a considerable short term barrier.

Not Enough Money: The #1 reason for business failure

The No. 1 reason people fail is, they run out of money. The 2013 Global Entrepreneurship Monitor report, found that the top reasons for business closure in the U.S. were problems obtaining financing and lack of profitability, experienced by more than half of closing businesses.

This does not account for those business that did not even start due to their inability to raise the money they needed simply to open their doors.  Even when funding is obtained the amount sought is often not adequate.  Not adequately calculating pre startup expenses and purchases or not accounting for cash flow to keep the business operating while approaching profitability.

Even in profitable companies, cash management, the gap between finishing a project and getting paid for it  creates problems in more than 1/3 of companies according to an annual report by the Corporation for Enterprise Development, a nonprofit based in Washington, D.C.

Intelligently estimating all aspects of startup needs and potential revenues and expenditures will help entrepreneurs assess the feasibility of their business and provide a realistic idea of the amount of capital they will need.