Increasing sales and profitability are among the top concerns for every business owner.

Your experience has most likely proven that actually creating and implementing a successful, results oriented marketing plan is illusive.  Business Consulting Group can guide you to an effective goal oriented marketing plan that answers six fundamental and crucial marketing questions:

1. Who should I sell to?

By analyzing your product/service, current customers, competitors, and market conditions we can pin point most likely users/customers for your product/service.

2. How can I get their attention?

Knowing your most likely customers enables us to determine the very best methods to communicate with them.  It could be as grand as television, a specifically targeted mailing, a personal sales visit, a blog, or a modest door hanger.  The best way for your unique situation is the key.

3. What should my advertising say?

Figuring out what triggers a customer inquiry is the first question to answer.  We then create marketing messages that acknowledge and solve the initiating inquiry.

4. Why will they buy from me?   

With a thorough understanding of your competition and your customers we design your product, promotion, pricing, and customer experience to best solve your customers’ desires.  We differentiate you from your competitors

5. What will this cost me? Is it worth it?

Our analysis and marketing decisions will be reflected in a budget that indicates the total cost of  planning and execution.  Similarly we infer  expected increases in sales and margins.  Comparing the two provides a good idea of the plan’s worth.

6. How do I know if it’s working?

Your marketing strategy is not a shot in the dark money pit.  Armed with the preceding answers we are able to quantify the responses our marketing will evoke; whether it’s web site visits, phone calls, or sign ups.  We then measure the results versus our target and adjust if necessary. 

Your Marketing Plan attempts to communicate the benefits of your product to potential customers.  When you do this successfully, customers will see your product or service as more valuable than your competitors and they will buy from you!

BCG provides the focused effort, experience, and TIME that most medium to small size business owners just don’t have.  

Most business owners do not have all the experts that a Fortune 500 company has.  As a result they must wear many, many hats. It’s hard to be an expert in everything and most of us get help in areas vital to our success.

Contact us today for your free first consultation

Resources:

Marketing Strategy Questionaire
Marketing Points to Ponder
Why Use a Consultant